Master en Fashion Communication - Stylist and PR - Milán - Italia - IED Istituto Europeo di Design - sede Milán - I39250

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Master in Fashion Communication and Styling
Método: Presencial
Lugar:
Tipo: Master
  • Fecha de inicio: Enero 
  • Duración: 12 meses
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IED Istituto Europeo di Design - sede Milán

Master in Fashion Communication and Styling - Milán - Italia

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Analisis de Educaedu

Agustin González
Master in Fashion Communication and Styling
  • Modalidad de impartición

    La modalidad de estudio es presencial.

  • Número de horas

    El programa de enseñanza tiene una duración de 12 meses.

  • Titulación oficial

    Se entrega un título profesional.

  • Valoración del Programa

    El Master en Fashion Communication and Styling, impartido en el idioma inglés, forma profesionales especializados en el área de modo, el funcionamiento del sistema actual, las tendencias y los componentes de índole cultural social, económica y del mercado actual en que se desarrolla la industria o la empresa de la mdoa. Aprende sobre el marketing y la comunicación orientados al sector, con conocimientos sobre estilo, imagen, lenguaje visual y otros elementos que hacen a la comunicación.

  • Dirigido a

    Este curso está orientado a licenciados italianos y de países extranjeros con título o especialidad en el área de moda.

  • Empleabilidad

    Podrá desempeñarse laboralmente en comunicación en el área de moda, pudiendo trabajar en la organización de eventos de moda, fashion weeks, en el área de prensa y comunicación de revistas, medios digitales y gráficos de la moda.

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Master in Fashion Communication and Styling - Milán - Italia Comentarios sobre Master in Fashion Communication and Styling - Milán - Italia
Contenido:
Fashion Communication and Styling .

Másteres - Milán.

  • Asistencia: Full-Time
  • Idioma: Inglés

19ª edición. En la actualidad, el estilismo de moda es una gran oportunidad y un complejo desafío al mismo tiempo. Los comunicadores y estilistas de moda tienen el privilegio y la responsabilidad de leer e interpretar una marca o un producto respetando su identidad a la vez que la llevan al límite para diseñar un mundo a su alrededor y contar la historia más fascinante que jamás se haya contado. El máster en comunicación y estilismo de moda forma a perfiles clave en el mundo de la moda que deberán enfrentarse a la evolución de los nuevos medios y al papel fundamental que la comunicación visual tiene hoy en día. Estos profesionales saben aunar varias estéticas en un proyecto, entienden el significado que la moda tiene hoy en día para la sociedad y son capaces de destruir las reglas y reescribirlas.

Con un sólido bagaje cultural, los estudiantes completan su formación adquiriendo conocimientos de gestión de proyectos que les permitirán estar preparados para aportar valor a los productos de moda a través de todos los aspectos de la comunicación. Durante el curso, participarán en tres proyectos temáticos diseñados para ser aplicados en medios digitales y crearán contenidos de todo tipo: imágenes, vídeos, proyectos editoriales y conceptos de vestuario, entre otros.


Get an insight: find out more about Master's activities Target – The Master is addressed to those applicants, both Italians and foreigners, who have a good first level degree in Fashion, Communication and Marketing, as well as to young professionals with at least two years of experience in the field. Career opportunities - Fashion Communicators are qualified to work as Communication Managers, Image Consultants, Fashion Stylists, Researches and Trend Setters, as well as PRs. In these roles, they can find occupation in press offices, public relations agencies, event organisation companies, publishing and design departments of Italian and international fashion houses. Methodology and structure - The Master course is structured in complementary modules that lead from the acquisition of a solid method for project development to the actual
production of three shootings and the Final Project. After acquiring hard skills concerning the essential historic, cultural and visual background and strong methodological tools, students analyse the functioning of the most important communication processes in fashion: from the press office activity, to fashion shows as moments to enhance visibility and assert the brand identity; from the publishing industry’s
dynamics, up to the web and new media.  Modules related to the basic disciplinary fields improve students’ knowledge of those visual, cultural and methodological tools that help them during the development of their projects. Subjects related to the distinctive disciplinary fields include workshops, lectures and three main projects, consisting of thematic photo shootings.  The programme ends with a personal project that assesses the skills acquired and brings out each student’s attitudes in terms of creativity and style. The best Final Project of the year can be published and promoted on Vogue Italia through the sponsorship of Sara Sozzani Maino, Coordinator of the course.


Fashion Culture.
Objective of the course is to analyze fashion as a historic and cultural phenomenon, from the growth of the stylistic codes of the end of 20th century to the development of the so-called avant-gardes style of the 21st century. It also deals with the emerging figures and fashion weeks, the editorial and web scenario, as part of the new representation of the fashion world.
Methodology of Project Development.
The course explains how to manage an iconographic research in order to develop a visual project, its layout and mood boards. More specifically practise involve the use of fashion research through visual contents and images.

Fashion Communication.
The course uses case histories in order to develop communication skills through improving analytical and critical skills, towards the building up of a communication strategy.

Fashion Communication.
The course uses case histories in order to develop communication skills through improving analytical and critical skills, towards the building up of a communication strategy.

Publishing Companies and Writing on Fashion.
The main objectives of this course are to make students know the history of fashion publishing companies from printed paper to web magazines and to understand the structure of a fashion magazine, the differences in contents, graphics and target among fashion magazines though the analysis of the main European and American publishing companies. Fashion Journalism: how to write an article on style and fashion, its characteristics and details. Part of the course will allow students to experiment practical composing.

Press Office and Fashion Events.
Analysis of the various working methodologies and the different roles in a press office / Actions and goals in a public relations office / Press office and fashion parades / Working projects and functions in connection with the different sectors in the fashion business: haute couture, prét-à-porter, streetwear, young fashion / Intensive, selective and exclusive distribution. Fashion Journalism: how to write an article on style and fashion, its characteristics and details. Part of the course will allow students to experiment practical composing.

Photo Set.
How to act on a photo set: basic photographic and lighting techniques as important tools to express and communicate during editorials and adv campaigns.
Styling & Shooting Still Life.
How to compose a still life photo / Which objects are more photogenic / Different styles of still-life / Working with a photographer.

Styling & Shooting Womenswear.
How to build a women’s fashion photo-shooting / How to find a fashion idea / How to choose the garments and prepare a female outfit / A photo-shooting practical lab.

Styling & Shooting Menswear.
How to build a men’s fashion photo-shooting / How to find a fashion idea / How to choose the garments and prepare a male outfit / A photo-shooting practical lab.

History Of Fashion Photography.
The course deals with the greatest fashion photographers and their impact on aesthetic ideals, their techniques and style of composition, influences and connections with the art world.
Presentation Techniques.
Video Tech / Visual Presentation.
Final Project.
The Final Project is developed in response to a client’s real brief and involves the student’s conceptualization skills and creativity; the objective is to look for a solution that solves tomorrow’s problems, not just today’s.
Vocational Guidance.
The program helps students to focus on their career objectives as well as to enhance their own self-presentation skills by giving them all the support to create their curriculum with tips about how to behave during a professional interview.
Presentation Techniques.
Prepare, design and delivery the presentation: what's the purpose? Who is it addressed to? By helping the students to improve their body-language, self-confidence and positive attitude, this course provides all the knowledge necessary to deliver an effective oral presentation.
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