Modalidad de imparticiónEl Summer Course in Fashion Luxury Marketing se imparte presencialmente en Roma.
Número de horasTiene un tiempo de duración de 4 semanas.
Titulación oficialEl graduado recibirá una titulación oficial de IED Istituto Europeo di Design.
Valoración del programaEn el Summer Course in Fashion Luxury Marketing el alumno aprende acerca de la industria de la moda y las marcas de indumentaria y productos de lujo. Se capacita en el negocio desarrollando habilidades para la gestión de proyectos, a partir del estudio de empresas exitosas que han logrado grandes logros en el sector. Aprende sobre branding, marketing, merchandising y organización de eventos para el ámbito de la moda y la industria de lujo.
Dirigido aAbierto al público en general, interesado en el marketing de lujo.
EmpleabilidadPodrá trabajar en marcas de lujo en áreas de marketing y organización de eventos. También trabajar como organizador de eventos para marcas y firmas de lujo.
Summer Course in Fashion Luxury Marketing
ContenidoFashion Luxury Marketing.
Start date: July | Duration: 4 Weeks | Language: English
Through their coursework students will acquire the management tools and techniques needed to build and maintain luxury brands in a competitive global environment through principles of: Fashion and Luxury, Luxury and Managing Luxury Brands, Integrated Communications Strategy, Public Relations and Events Management, Fashion/Luxury Sectorial Analysis, Distribution Channels in the Fashion/Luxury industry.
Taught entirely in English, this program offers students the international perspective that they will need in order to become future talents in these highly competitive sectors.
Description:
The world's best luxury brands and fashion houses rely on business vision as much as creative talent, therefore course aims to provide each student with an insight into the heart of the fashion/luxury world by learning from successful brands. Students will learn to apply management knowledge to the luxury industry and will focus on the fashion and lifestyle industry which are sectors amongst the fastest growing in the world.
Furthermore students will gain tangible work experience through business projects that are an inherent part of the course. Students will acquire a knowledge of the differences in international business culture. Students will gain skills, knowledge and experience much in demand across exclusive and highly competitive jobs markets in the areas of: branding, marketing, merchandising and events across the fashion and luxury sectors.
Otra formación relacionada con marketing estratégico