Summer Course en Fashion Marketing - Milán - Italia - IED Istituto Europeo di Design - sede Milán - I38228

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Summer and Winter Course in Fashion Marketing
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IED Istituto Europeo di Design - sede Milán

Summer and Winter Course in Fashion Marketing - Milán - Italia

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Agustin González
Summer and Winter Course in Fashion Marketing
  • Modalidad de impartición

    La metodología de enseñanza del Summer Course en Fashion Marketing es presencial.

  • Número de horas

    Su tiempo de duración es de 4 semanas.

  • Titulación oficial

    Al finalizar el curso, el egresado recibirá un Certificado que corrobore sus estudios.

  • Valoración del Programa

    El Summer Course en Fashion Marketing, que se desarrolla en la Sede de Milán del IED - Istituto Europeo di Design, le permite al alumno estudiar e interiorizarse acerca de la temática de la administración, el merchandising y los mercados que giran en torno al negocio de la moda, poniendo el acento en la industria italiana. Se brindan los fundamentos y cualidades de esta industria, se analizan los procesos de marketing, de creación y posicionamiento de marcas, y se estudian las tendencias actuales. Asimismo, se aprende a implementar mecanismos de venta y proyectos comunicacionales. El curso aborda la temática del consumo, publicidad, marketing digital, procesos de desarrollo de marcas, colecciones y diseños.

  • Dirigido a

    Se dirige a profesionales del área de diseño, moda y afines; también a licenciados de carreras económicas y empresarios.

  • Empleabilidad

    El egresado podrá desempeñarse laboralmente en empresas como BBBACKSTAGE y L´Oréal Argentina S.A.

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Summer and Winter Course in Fashion Marketing - Milán - Italia Comentarios sobre Summer and Winter Course in Fashion Marketing - Milán - Italia
Contenido:
Fashion Marketing
Summer and Winter Courses - Milan
.

The course gives an overall view of the most important features of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience.

During the three-weeks program students learn about the importance of brand building and brand marketing, and explore specific features of fashion marketing, such as customer relationship management, digital fashion marketing, consumer behaviour, creative retailing, marketing strategy.

    Start date: July
    Duration: 3 weeks
    Attendance: full-time
    Language: English

Description:

Schedule: From Monday to Thursday during the first two weeks and from Monday to Friday during the 3rd week, on a full time basis (morning and afternoon) the course has a duration of 75 hours spread over 3 weeks

Target : The course is aimed at young students or professionals from other fields and who are interested in the field of fashion marketing and have no prior knowledge or experience in the discipline. Applicants need to show strong motivation and the ability to work in groups.

Methodology and structure - This course is a general overview of marketing and the preliminary part is an introduction to the Italian fashion industry.

Students will focus on marketing, design and merchandising in a seminar-based course with industry professionals lecturing and sharing their experience in their specific area of expertise.

Traditional methodologies and techniques such as brand analysis and management, trend research, as well as distribution, advertising and merchandising will be covered in depth and complimented by visits to showrooms and retail spaces. Students will also complete personal projects on-site in different areas of Milan in order to prepare themselves for their final project and presentation.

This program will allow students to understand the creative process in order to carry out specific project goals and will teach them to develop a communication strategy according to the goals and the budget set.

Experienced faculties are actively involved in course development which ensures that students are in touch with current thinking and the latest developments in the field.

Study Plan:

  •     Fashion Marketing, Marketing Intelligence, Fashion Brand Management
  •     Fashion Trends and Social Phenomena
  •     Fashion System
  •     Communication and Advertising
  •     Distribution System
  •     Visual Merchandising
  •     Sales Techniques
  •     Digital Media Marketing

IED: an international network...
For almost fifty years, the Istituto Europeo di Design has been operating in the fields of education and research in the disciplines of design, fashion, visual communication and management. Today, the IED is a constantly expanding international network that issues first-level academic diplomas and organises three-year courses, Masters courses, continuous professional development and advanced training courses.

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