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Master in Digital Marketing & E-commerce Part Time

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Carlos Gómez

Carlos Gómez

Master in Digital Marketing & E-commerce Part Time

  • Modalidad de impartición
    Este curso de Master en Digital Marketing & E-commerce se llevará a cabo en modalidad Presencial.
  • Número de horas
    EAE Escuela de Administración de Empresas planificó este curso para que tenga una duración de 12 meses.
  • Titulación oficial
    Una vez que concluyas el curso lograrás obtener el título de Master en Digital Marketing & E-commerce.
  • Valoración del programa
    El curso en de Master in Digital Marketing & E-commerce busca que como profesional del área de Marketing puedas capacitarte en objetivos claves como: Estrategias Online | Planificación Digital | Comercio Electrónico | Medición, Análisis y Optimización entre otros que te impulsarán a llevar una experiencia de aprendizaje de alto estándar. Tendrás la guía de un cuerpo docente óptimo en experiencia y conocimientos. También recibirás recursos y una metodología de estudios prácticos que te permitirán desempeñarte en casos reales, como si estuvieras empleándolos en el campo laboral.
  • Dirigido a
    Podrás acceder al programa de estudios si te interesa especializarte en Marketing o E- Commerce y tienes estudios superiores afines.
  • Empleabilidad
    Las posibilidades se empleo al finalizar la carrera son muy amplias, tendrás la posibilidad de ocupar cargos en distintas organizaciones como: Especialista de Marketing | Coordinación de E-Commerce | Consultorías o Asesorías en Marketing o E-Commerce.

Comentarios sobre Master in Digital Marketing & E-commerce Part Time - Presencial - Barcelona - España

  • Contenido
    Master in Digital Marketing & E-commerce Part Time.


    This program equips you to be a professional leader with a sound knowledge of the digital marketing ecosystem, with the capacity to implement the most effective commercial and customer relations strategies to cater for the needs of the market. 


    Formato: Full Time
    Modalidad: On Campus
    Duración / Créditos: 12 months / 70 ECTS
    Idioma: English
    Campus: BCN/MAD


    Presentation:

    The Master in Digital Marketing & E-commerce is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.

    On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.

    If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).


    Program:

    Information and Communication Technologies (ICT) have changed supplier-customer relations for good thanks to the consolidation of the internet and social media as effective customizable marketing tools. We now operate in a new scenario in which the rules of the game have changed. Nowadays, everything is fast, direct, measurable and deliverable anywhere.

    The digital ecosystem is a fantastic hotbed of new ways of doing business. Companies have to prepare to embrace this new way of dealing with their customers. Therefore, the employment market demands a new profile of marketing professional with the ability to spot an opportunity to develop new strategies in a digital setting.


    Objectives:

    1. ONLINE STRATEGIES.

    Training professionals specializing in the design of communication strategies, commercialization, attracting customers and generating loyalty in online environments.

    2. CONSUMER MOBILITY.

    Gaining a command of the influence of mobility on the user’s or consumer’s behaviour.

    3. DIGITAL PLANNING.

    Understanding the key factors involved in digital planning, as well as the company’s success and adaptation strategies in the new ecosystem.

    4. MEASURING, ANALYSIS AND OPTIMIZATION.

    Gaining an in-depth insight into the specific tools for measuring and optimizing results in an Electronic Commerce business.

    5. ELECTRONIC COMMERCE.

    Developing the skills required to effectively oversee planning, design, implementation and management strategies and techniques for the main Electronic Commerce platforms.

    6. E-LOGISTICS.

    Laying the foundations for creating effective strategies and systems for the management of integrated logistics and customer services in B2C and B2B Electronic Commerce settings.


    Study Plan:

    Barcelona

    TOTAL CRÉDITOS 70

    Module 1 Foundations of Online Marketing and Electronic Commerce.

    - Introduction to the Digital Environment and Principles of Online Marketing - 5 ECTS
    - Introduction to Electronic Commerce - 5 ECTS

    Module 2 Online Marketing Planning.

    - Search Engine Marketing and Advertising - 5 ECTS
    - Results Marketing - 5 ECTS
    - Social Media Marketing - 3 ECTS

    Module 3 Design and Development of an Electronic Commerce Site.

    - Design of a Virtual Store - 5 ECTS
    - Customer Management, Logistics and Regulations - 5 ECTS

    Module 4 Organizational Effectiveness.

    - Outcome of analysis - 5 ECTS
    - Online business plan - 5 ECTS

    Módulo 5 Minor.

    - Minor - 10 ECTS

    Módulo 6 Master´s Thesis.

    - Master´s Thesis- 15 ECTS

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