Máster Programme in Protocol, Soft and Corporate Diplomacy - Semi-presencial

Comentarios sobre Máster Programme in Protocol, Soft and Corporate Diplomacy - Semi-presencial - Madrid - España

• Contenido
  Máster Programme in Protocol, Soft and Corporate Diplomacy.
  
  
  Tipo: Masters
  Modalidad: Semi-Presencial en Madrid
  Duración: 60 credits ECTS
  
  
  Dirigido a:
  
  • Chiefs of Protocol
  • Protocol Officers
  • Embassy Personnel
  • Protocol Advisors
  • Event & Conference Managers
  • Office Managers
  • VIP Services Managers
  • Family Office Personnel
  • Executive Assistants to Senior Management
  • All those who would like to advance their careers in Protocol & Diplomacy or to certify the knowledge already gained through experience
  
  Comentarios:
  
  Executive Masters Programme in Soft Diplomacy expertise:
  
  A. Protocol & High-Level Events This course offers a brief history of protocol and its practice. It underlines the importance of understanding protocol as an integral part of diplomacy as well as identifying protocol in high-level events and the corporate world. It enables participants to understand why key concepts such as Protocol, Etiquette and Ceremonials are separate but interdependent.
  
  B. Soft Diplomacy Skills & Cross-Cultural Intelligence. This course examines the importance of managing and maintaining a good relationship with the media. The unit also looks at how to best deal with the foreign press and how to organise a press conference from A-Z.
  
  C. Corporate Diplomacy and International Business. This course has been designed to provide an overview of the business environment. It addresses how to organise a corporate event from A-Z as well as how to manage the PPP (Public-Private Partnership). It underlines the the different levels of awareness to conduct business negotiations based on the cultural background of the counterpart.
  
  Methodology:
  
  Blended methodology: a module is taught 3-5 times a week, in which several experts will participate leading different types of methodology:
  
  • Documents and presentations.
  • Short and dynamic videos.
  • Forum discussions.
  • Case studies.
  • Streaming Sessions.
  • Face to face sessions.
  • Institucional Visits.
  • Thematic Visits.
  
  Objectives:
  
  • Identify protocol in high-level events and in the corporate world.
  
  • Understand key concepts in protocol and diplomacy.
  
  • Develop an awareness of the different ways to conduct business negotiations based on the cultural background of the counterpart.
  
  • Understand the importance of image and political consultancy.
  
  • Gain skills in the application of corporate culture in event organization.
  
  
  Lugar de impartición:
  
  en Madrid
  
  
  
  TEMARIO:
  
  Expertise A.
  Protocol & High-Level Events
  
  ECPD100: Introduction to Protocol and Diplomacy
  ECPD101: Precedence and its Criteria
  ECPD102: Seating Arrangements for Events
  ECPD103: Invitations and Gifts, Title, Form of Address
  ECPD104: Protocol at the Table
  ECPD105: Official Events
  ECPD106: Organisation of Press Conferences and Summits
  ECPD107: The Defence Attaché
  ECPD108: Protocol, Etiquette & Courtesy
  ECPD109: Protocol in the Armed Forces
  ECPD110: VIP Security
  ECPD111: Symbolism and the World of Flags
  ECPD112: Protocol in Sports Events
  ECPD113: Protocol in International Organisations
  
  Expertise B.
  Soft Diplomacy Skills & Cross-Cultural Intelligence
  
  ECPD200: Working with the Media
  ECPD201: Public Diplomacy
  ECPD202: The Human Factor
  ECPD203: Image and VIP Managemen
  ECPD204: Conflict Resolution and Negotiation Skills
  ECPD205: Country Branding
  ECPD206: Cross-Cultural Communication
  ECPD207: Hard Diplomacy vs Soft Diplomacy
  ECPD208: Cultural Diplomacy and DO’s and DON'Ts around the world
  ECPD209: European Perceptions of Arab Culture
  ECPD210: The Rise of China
  ECPD211: Relations with Africa
  ECPD212: India Insights
  ECPD213: Digital Diplomacy
  
  
  Expertise C.
  Corporate Diplomacy and International Business.
  
  ECPD300: Business Protocol
  ECPD301: Image and Business Table Protocol
  ECPD302: Economic Diplomacy and Trade Missions
  ECPD303: Intercultural Negotiations in Business
  ECPD304: Conflict Management
  ECPD305: Corporate Diplomacy and Public Affairs
  ECPD306: Institutional Relations and Coalition Building
  ECPD307: Stakeholder Management
  ECPD308: Reputation Management
  ECPD309: Hospitality and Customer Service Awareness
  ECPD310: Advocacy and Lobbying - Who do you lobby and how?
  ECPD311: PPP - Public-Private Partnerships
  ECPD312: Business Development Challenges in Different Markets
  ECPD313: International Taxes Strategy, Risk and Compliance
  
  Non Compulsory.
  Image & Political Consultancy
  
  ECPD400: Politics, Politicians and Advisors
  ECPD401: Civil Society and Politics
  ECPD402: Elections Campaign and its Research
  ECPD403: Emotional Intelligence, Power and Political Leadership
  ECPD404: Political Negotiation
  ECPD405: Image Advice and Personal Marketing
  ECPD406: Consultants and Elections Campaigns
  ECPD407: Political Speech and Storytelling
  ECPD408: Crisis Communications
  ECPD409: Candidates and TV Shows
  ECPD410: Electoral Spots and Graphic Advertisement
  ECPD411: Internet, Social Media and Politics

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