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Swiss School of Management
Master in Luxury Management, Innovation and Branding - Roma - Italia
Los contenidos del Máster se desarrollan en modalidad presencial.
Los contenidos se imparten en un año.
Al finalizar el programa y luego de las evaluaciones correspondientes, se entrega el Master in Luxury Management, Innovation and Branding.
El programa se compone de el estudio de temas esenciales en la gestión de marcas y productos de lujo, a través de lecciones, estudios de casos y grupos, así como en sesiones de trabajo.
De esa manera, adquirirán experiencia en la práctica durante los estudios, aplicando conocimientos aprendidos en casos reales y situaciones a las que un gestor de eventos, productos, marcas, o servicios de lujo se afronta diariamente.
El Máster es ideal para titulados con nivel avanzado de ingles, así como con interés en la industria del lujo.
Quienes egresan podrán dirigir, asistir y planificar campañas de marca, servicios, productos y empresas dedicadas al lujo.
This module is designed to provide students with a deep understanding of luxury culture in a global and dynamic perspective. The analysis of the status of contemporary luxury must be the result of a complex approach to specific social and ethical aspects that take into consideration historical, financial, cultural and local factors. The course will also point out how Italy is one of the most influential countries in the creation of luxury goods. The module features the following topics:
This module is designed to give to students a full overview on the main aspects that characterize luxury business models and on how luxury relates to contiguous segments, such as fashion and art. It will also analyse the importance of heritage in relation to luxury, and the connections between luxury, rarity and exclusivity concepts. The module features the following topics:
This module is designed to provide students with an applied understanding of how, and why, branding is core in Luxury Management. It gives them the opportunity to master the power of the brand in marketing key challenges as well as leveraging on brand equity, working on the main factors that can influence the specific target. Drivers of brand extension success will also be part of this course being fundamental in the business model of most luxury brands. The module features the following topics:
This module is designed to provide students with an advanced understanding of product and pricing strategies in the luxury field. Topics will include the managing of creation and optimization of the product range, the implementation of services, and finally, the analysis of the most profitable price policies. The module features the following topics:
This module is designed to provide students with the essentials in trade marketing with a special focus on luxury retail and on the latest innovations to enhance in-store experience. Building profitable long-term customer relationships through the Customer Relationship Management techniques is key for the luxury industry, and it will be part of this module as well as the study of the major issues in international distribution. The module features the following topics:
The module is designed to provide students with the necessary know-how to make them understand and deal with comprehensive communication strategies for luxury brands. From the organization of the communication structure, the establishment of the budget, the setup of a communication plan that takes into consideration both consistent creative inputs and corporate needs…every step of the process will be analyzed and practiced. The module features the following topics:
This module is designed to provide students with a receptive, insightful and out-of-the-box frame of mind, with the ability to identify and anticipate trends and future changes. A large part of the class will be dedicated to the internet and its influence in the various areas of Luxury management, such as distribution, and marketing in general. The module features the following topics:
The Business Administration module is essential for candidates to understand luxury from a business side as well. This course prepares leaders, managers and entrepreneurs to face today’s challenges in leading a business from an administrative management perspective. The module features the following topics:
By the end of the program, you will be able to apply what you have learnt to your company and elaborate your own business project. You will raise your own questions, decide on which methods can be used and, through a comprehensive analysis, conclude to your own recommendations. The summary of that business project called Thesis should present an original argument, business case or business plan, that is carefully documented by primary and/or secondary sources. The thesis must have a substantial research component and a focus, which falls within the scope of topics studied during your specialization. It must be written under the guidance of an advisor, who is expert in this area of study. As the final element in the master’s degree, the thesis gives you an opportunity to demonstrate expertise in the chosen research area. The thesis should present and investigate a hypothesis or a research question. Alternatively, you can develop a business plan. A business plan is a formal statement of a set of business goals, the reasons they are believed attainable and the plan for reaching those goals. It includes a description of a company or small business, its services and/or products and how the business will achieve its goals. The plan includes the overall budget, current and projected financing, a market analysis and its marketing strategy approach. In a business plan, a business owner projects revenues and expenses for a certain period of time and describes operational activity and costs related to the business.
Fill out the entire application form electronically, save word document, send to us.
Note: do not fill in by hand and scan. Hand written forms will not be accepted.
Fill out the application form for the ssm program and send it back to us to begin the process of applying.
Note: application will not be reviewed until all documents have been received electronically and the application fee has been received.
Note: The total tuition fees of the program include all study material (except for the books), examination fees, wi-fi access, access to the library, company visits, excursions and Personal Success Profile Analysis and Adventure Day. All fees except the Application Fee are fully refundable in case of rejection of the study visa. Once the enrolment is confirmed, all paid-in fees are not refundable.