Ir a inicio > Master > Moda > Milán > Master in Fashion Brand Management - Milán - Italia

Master in Fashion Brand Management

Contacta sin compromiso con Accademia del Lusso

Para enviar la solicitud debes aceptar la política de privacidad

Analisis de educaedu

Florencia Costa

Florencia Costa

Master in Fashion Brand Management

  • Modalidad de impartición
    Este máster se realizará de manera presencial en Milán, Italia.
  • Número de horas
    El tiempo de duración del programa es de 10 semanas.
  • Titulación oficial
    Este programa es ideal para aspirantes a emprendedores de la moda que cuenten con una licenciatura de 3 años o equivalente, título secundario, y con conocimientos adecuados de inglés o italiano.
  • Valoración del programa
    Este curso prepara profesionales para gestionar marcas en la industria de la moda y el lujo, combinando la creatividad con la habilidad empresarial. Los alumnos analizarán tendencias, aprenderán a implementar estrategias de comunicación, comprenderán las técnicas de compras de moda y crearán una identidad personal, además de ser capacitados para cubrir roles de alto perfil en el sector mundial de la moda y el lujo.
  • Dirigido a
    Este programa es ideal para aspirantes a emprendedores de la moda que cuenten con una licenciatura de 3 años o equivalente, título secundario, y con conocimientos adecuados de inglés o italiano.
  • Empleabilidad
    Los alumnos que aprueben el curso estarán capacitados para cubrir puestos en gestión de marketing, branding, gestión de marcas de moda y lujo, desarrollo de productos, gestión de distribución de moda, gestión de ventas, merchandising, social gestión de medios, entre otros.
¿Quieres saber más sobre este curso?
Solicitar información

Comentarios sobre Master in Fashion Brand Management - Presencial - Milán - Italia

  • Contenido
    Master in Fashion Brand Management


    60 CFU credits
    DURATION: 10 weeks
    ATTENDANCE: Full-time
    LANGUAGE: English or italian
    CLASS SIZE: Limited class size
    LOCATION: Milan


    This Master’s in Fashion Brand Management provides dynamic and focussed teaching on all aspects of managing a luxury fashion brand, from researching trends to product development, brand philosophy to marketing strategies, eco-fashion to buying techniques.

    The curriculum will expand and refine students’ existing skill sets and ensure they possess the right strategic, managerial, and entrepreneurial abilities to enable them to succeed as managers in this exciting yet challenging industry.

    Business awareness, critical thinking, and leadership skills will become part of students’ daily activities through classroom and workshop tasks.

    The course is taught by fashion brand experts and leaders in the industry who provide stimulating content that is up to date with the world of work. Seminars, practical workshops, and meetings with other fashion and luxury brand professionals are a main focus of the course, alongside guided field trips to trade fairs, events, and businesses.

    The course programme covers a wide range of aspects in fashion brand management and also covers other related specialist knowledge, starting with an overview of Made in Italy and the luxury goods system in general, and moving onto more technical aspects such as trend research, the digital tools used for fashion graphic design, and social media management.

    By the end of the course, among other skills students will be able to:

    - Analyse trends and create a trend book
    - Understand the fashion market, competitors and perform client analysis
    - Use vector and bitmap graphics programmes for image management
    - Know about communication strategies in the fashion sector
    - Understand social media consumption habits and the dynamics of web/marketing 4.0
    - Successfully analyse the main marketing and online retail channels
    - Understand fashion buying techniques, the negotiation process, and merchandising
    - Navigate experiential marketing and branding techniques
    - Examine and use sales procedures
    - Understand licensing
    - Understand fashion products and their features, management, and timings
    - Develop and manage personal business projects
    - Create a professional identity


    Made in Italy & Luxury Goods System
    Luxury & Fashion Marketing
    Trends & Research
    International & Fashion Markets
    Fashion Graphic Design (Photoshop &InDesign)
    Fashion & Luxury Communication
    Social Media Management

    Buying Techniques & Merchandising
    Experiential Marketing & Branding
    Retail Management & Sales Techniques
    Licensing & Brand Extensions
    Fashion Product
    Personal Branding


    Exclusive Milan location: Our school is at the centre of Milan’s fashion district on Via Montenapoleone, amongst the most famous Italian and international brands.

    Learn from the experts: All our teachers are fashion experts who have current roles in prominent fashion and luxury businesses or own their own company.

    Acquire experience: Practical workshops provide opportunity to consolidate theoretical learning, gain experience, and be ready for the real world of work.

    Internships: Students at Accademia del Lusso have access to exclusive fashion internship opportunities thanks to the work of our Placement Office.

    Made in Italy: We are an Italian fashion school with a global outlook. Our teaching methods transmit the same qualities that make the Made in Italy brand an international benchmark for quality and innovation.

    University qualification: Our Master’s Courses are run in collaboration with our partner university and offer the opportunity to gain a recognised academic qualification.

    Quality teaching and small class sizes: We have high teaching standards and maintain limited class sizes to enhance teacher-student interaction.


    3-year undergraduate degree or equivalent

    Applicants with non-standard qualifications or who possess relevant work experience will be considered on an individual basis

    Suitable knowledge of English or Italian (depending on course language choice)


    This Master’s Course will prepare you for top management roles spanning diverse areas of the fashion and luxury sector, including:

    ● Fashion and Luxury Brand Management 
    ● Marketing Management 
    ● Product Development 
    ● Sales Management 
    ● Buying for the Fashion and Luxury Sector 
    ● Retail Management 
    ● Licensing 
    ● Fashion Account Management 
    ● Strategic Planning 
    ● Fashion Consultancy 
    ● Branding 
    ● Fashion Communication and Public Relations 
    ● Merchandising 
    ● Fashion Distribution Management 
    ● E-commerce Management 
    ● Social Media Management 
    ● Communication Management

    The knowledge and skills you acquire will also be transferable to roles within other industries.


    The school Placement Office is constantly active in creating new fashion internship and job opportunities for students. It also provides assistance and guidance for students in their search for placements relevant to their course, career goals, and interests.

    Support is given in developing self-promotion skills and our students have access to the large network of contacts and opportunities available exclusively to students of Accademia del Lusso.

Otra formación relacionada con Moda

Este sitio utiliza cookies.
Si continua navegando, consideramos que acepta su uso.
Ver más  |