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Swiss School of Management
Dual MBA - Roma - Italia
La formación se da de forma presencial.
La duración del MBA es de dieciocho o veinticuatro meses.
Al concluir la formación, los alumnos reciben titulación oficial de MBA.
El Programa se lleva a cabo en tres ciudades puntales en la actividad empresarial internacional: Londres, Roma y Paris, obteniendo una titulación de MBA Doble, certificada por Swiss School of Management y INSEEC
El temario del MBA incluye el estudio de Finanzas corporativas, Gestión de la marca, Mercados financieros y Gestión empresarial, entre otros.
El MBA es ideal para profesionales y titulados que requieran habilidades en gestión empresarial para lograr dar el próximo paso en su carrera.
Al egresar, los estudiantes acceden a mejores posiciones dentro de la administración empresarial.
Furthermore, students will go through the process of the “Personal Success Profile”, which is a personal goal achieving process featuring the Leadership Day at the Adventure Camp in Ostia
Goals of the course:
Students are taught the basic topics in accounting and financial management.
Accounting: Topics include accrual accounting, financial statement analysis, tax accounting, backup schedules, ratio analysis, public filing (10-K) review and other selected accounting topics. The principal focus is on those aspects of accounting most in use by decision-makers, and most useful to students.
Financial management: Topics include the function of financial markets, analysis of risk and return, time value of money, valuation of financial assets (stocks, bonds, derivatives), capital structure capital budgeting and other select corporate finance topics. The principal focus is on those aspects of analysis most in use by decision-makers, and most useful to students.
This course will introduce students to the basic concepts and problems of public international law, ethics and of the international legal system. The course will cover main topics in this field, such as the sources of international law, the jurisdiction of the States, international law and use of force, and the relationship between international law and the internal law of the States. It will also address more specific issues such as the international law of human rights and international criminal law. In addition, this course will review and discuss a number of international tribunals, as well as certain treaties, resolutions and other international legal instruments of importance.
In this course students assess theories of international monetary relations (often termed by economists as global macroeconomics) and international finance concepts.
By the end of the MBA program, you will be able to apply what you have learnt to your company, and elaborate your own business project. You will raise your own questions, decide on methods that can be used and, by a comprehensive analysis, conclude to your own recommendations. The summary of the business project, called thesis, should present an original argument, business case or business plan that is carefully documented from primary and/or secondary sources.
The thesis must have a substantial research component and a focus that falls within the scope of topics studied during your specialization. It must be written under the guidance of an advisor who is knowledgeable in this area of study. As the final element in the master’s degree, the thesis gives you an opportunity to demonstrate expertise in the chosen research area. The thesis should present and investigate a hypothesis or a research question.
Alternatively, you can construct a business plan. A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It includes a description of a company or small business, its services and/or products and how the business will achieve its goals.
The plan includes the overall budget, current and projected financing, a market analysis and its marketing strategy approach. In a business plan, a business owner projects revenues and expenses for a certain period of time and describes operational activity and costs related to the business.
Students will learn how to navigate national culture when negotiating deals, resolving disputes, and making decisions in teams. Rather than offering country-specific protocol and customs, Negotiating Globally provides a general framework to help negotiators anticipate and manage cultural differences incorporating the lessons of the latest research with new emphasis on executing a negotiation strategy and negotiating conflicts in multicultural teams. We explain how to develop a negotiation planning document and how to execute the plan, how the cultural environment affects negotiators’ interests, priorities and strategies, how to distinguish good deals from poor ones and good negotiators from poor ones as well as showing how resolving disputes is different from making deals, emphasizing on how negotiation strategy can be used in multicultural teams.
This course leads the student to understand the core management principles which apply to individuals, as well as medium and large organizations. We will cover some concepts and theories related to human resource management and organizational behavior. The field of organizational behavior is the study of human behavior within organizations. This includes what people think, how they feel and why they think, feel and act in a certain way. If we can find answers to the above questions, we can exercise better control over human behavior and create a more motivated, efficient and effective functioning organization. In this course, we will study individuals singularly, as well as in the form of teams and groups, and we will try to gain an understanding of individual characteristics and group dynamics that shape individual attitudes and behaviors. In addition, we will also talk about some system level components, including organizational culture and major management functions. The main idea behind this course is to equip students with the knowledge to understand, predict and control human behavior, and help their current or future organizations by becoming more efficient and effective managers. Furthermore, we will go into the core tasks of a Human Resource Manager and understand the daily routine in the HRM department.
The course intends to demonstrate that decisions affecting the expansion of the firm are neither obvious nor totally determined by the technological or economic forces generally associated with globalization. The course focuses on the concepts of Porter as well as SWOT analysis. Comparisons are drawn between the differences of the fundamental economic, financial, and political factors affecting the international expansion of the firm from purely domestic factors. The course examines the internationalization of the firm as being a sequential decision-making process, operating at the country, industry, corporate, business, and subsidiary levels of analysis. This course introduces students to the subject of strategy and helps them better understand the overall impact of internal and external influences on the firm. The basic purpose of the course is to provide the student broad insights into the practice of strategic management, and its real significance in contemporary multi-national corporations.
This course is designed to serve as an introduction to the theory and practice of both traditional and digital marketing.
In the first part of the course, we will explore the theory and applications of traditional marketing. It will help students answer the fundamental question of a marketing strategy – what value to provide and to whom – using the tools of segmentation, targeting, and positioning (STP) of brands. Through a mix of cases, discussions, lectures, individual assignments and projects, the course will demonstrate how central aspects of the marketing mix programs (i.e. product, place, pricing, and promotion) utilize STP, and how marketing research, advertising, and new product development can support effective marketing decisions.
The second part of the course provides an introduction to digital marketing. Taking a practical approach, we will examine the role of digital marketing and many of the areas this terminology has grown to encompass. In addition to learning fundamental constructs and principles of the digital experience, students will focus on learning tools and skills necessary for solving business problems and exploiting business opportunities. In-class exercises will be utilized to provide insights and relevancy to this swiftly expanding area of marketing.
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Fill out the application form for the ssm program and send it back to us to begin the process of applying.
Note: application will not be reviewed until all documents have been received electronically and the application fee has been received.
Note: The total tuition fees of the program include all study material (except for the books), examination fees, wi-fi access, access to the library, company visits, excursions and Personal Success Profile Analysis and Adventure Day. All fees except the Application Fee are fully refundable in case of rejection of the study visa. Once the enrolment is confirmed, all paid-in fees are not refundable.